About us


About the Fish Florida Alliance

The Fish Florida Alliance is a new multi-channel and virtual community supporting fresh and saltwater fishing in Florida. We know there are an abundance of “technical” fishing publications for anglers in the market today. Our mission is simple: connect bona-fide fishing enthusiasts with timely and valuable information to satisfy their fresh and saltwater pursuits and enhance the adventure and enjoyment in the REEL Florida Experience.

The strength of Fish Florida Alliance lies in our unique ability to reach nearly 1.5 million Florida fishing enthusiasts through exclusive e-newsletters to the official Florida fishing license registration database, our website subscribers and dedicated social channels.

Fish Florida Alliance is the Chief Marketing Organization for Florida Fishing Tourism™ and operates with cooperation of the Florida Fish and Wildlife Conservation Commission (FWC) and support from the Florida Sports Foundation.



Fish Florida Alliance is a collaborative marketing partnership between Destination Media, Inc. and Market Edge Communications, Inc. With almost 75 years of combined experience in destination and travel marketing in Florida, DMI and MEC share similar ideals of delivering enticing travel experiences and providing creativity and exclusive value to our industry partners and stakeholders.


Destination Media, Inc. develops and manages integrated media and marketing programs that assist travel industry organizations achieve their goals and objectives in niche tourism. Since 2002, DMI has assisted major organizations in the sports and travel industry, including the State of Florida (Golf, Spring Training & Boating/Fishing), major Florida DMO's, Golf Resorts, and Golf Travel Industry Companies. For 26 years, The Florida Golf Alliance has been the driving force in maintaining Florida’s position as the #1 Golf Destination in the World.


Market Edge is an ultra-focused integrated content and digital marketing agency for luxury and lifestyle brands in hospitality and travel. We tell compelling stories for our clients through a creative, insights driven approach—from web design and development to content strategy and production to social media marketing and community management. We develop smarter content strategies, richer visual narratives and seamless end-to-end production services for our clients and a variety of authority and vanity website projects. Market Edge Communications, Inc. offers nearly 40 years of hospitality industry experience, making us one of South's most experienced hospitality and tourism marketing agencies.



This website exists because of help from awesome sponsors and many great partners!